Privacy & data protection

1. Privacy & data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on our website

The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we collect your information?

On the one hand, your data is collected when you communicate it to us. This can be, for example, data that you enter in a contact form.

Other data are automatically recorded by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter our website.

General collection of data

When you access our website or retrieve a file, data about this process is stored in a log file on our web server. The following data can be saved in detail:
• IP address (if possible, this is saved anonymously)
• Domain name of the website from which you came
• Name of the files accessed
• Date and time of access
• Name of your Internet service provider
• and, if applicable, the operating system and browser version of your device

What do we use your data for?

Some of the data is collected in order to ensure that the website is error-free. Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of data protection. You also have the right to lodge a complaint with the competent supervisory authority. You also have the right to request that the processing of your personal data be restricted under certain circumstances. Details can be found in the data protection declaration under "Right to restriction of processing".

2. General information and mandatory information

Data protection

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this happens. We point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

Note the responsible party

The responsible party for data processing on this website is:
Pembe Innovation UG (haftungsbeschränkt)
Friedrich-Naumann-Str. 32
76187 Karlsruhe
EMail: info ( at ) pembe .io

manager is the point natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke your consent at any time. An informal e-mail to us is sufficient for this purpose. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, the data subject has the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, their place of work or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done if it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line. If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Information, blocking, deletion and correction

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of personal data.

Objection to advertising emails

We hereby object to the use of the contact data published within the framework of the imprint obligation for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

3. Cookies and analysis

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values ​​on an individual basis. Persistent cookies are automatically deleted after a specified period, which can differ depending on the cookie.The duration of the respective cookie storage can be found in the overview of the cookie settings in your web browser.

In some cases, the cookies are used to simplify the ordering process by saving settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies we use, the processing takes place in accordance with Art. 6 Para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 Para. 1 lit. in accordance with Art. 6 Paragraph 1 lit.f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of every browser, which explains how you can change your cookie settings. You can find this for the respective browser under the following links:

Internet Explorer:
Firefox: https: //
Opera: https: //

Please note that if you do not accept cookies, the functionality of our website may be restricted.

Google Analytics

This website uses Google Analytics, a web analysis service provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses so-called "cookies", text files that are stored on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. We would like to point out that the Google Analytics code on this website has been expanded to include the "anonymizeIP" function, which ensures that IP addresses are recorded anonymously.As a result, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. The full IP address will only be transmitted to a Google server in the USA and shortened there in exceptional cases.

Google will only use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the data generated by the cookie and related to your use of the website (incl.Your IP address) to Google and the processing of this data by Google by clicking on the following link ( ) download and install the available browser plug-in. For more information on terms of use and data protection, see or .

Google Tag Manager

We use the Google Tag Manager from Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland ("Google"). The Google Tag Manager is a cookie-free domain and does not collect any personal data. The tool triggers other components, which in turn may collect data. Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, this remains in effect for all tracking tags that are implemented with Google Tag Manager.

4. Marketing

Google Adwords & Conversion Tracking

We place Google Adwords ads and use Google Conversion Tracking as part of this. When you click on our ad, Google will set a cookie on your computer. With the help of this cookie, our ads can appear based on previous visits to our website of the Google advertising network ( ). For more information on the cookie technology used, we refer to the information provided by Google on website statistics and the data protection declarations ( ) and / policies / privacy /With this cookie technology, Google and we receive information about the click on the ad and the redirection to our website. This information is used exclusively for statistical analysis and for optimizing advertisements. The statistics include the total number of users who clicked our ad and, if applicable, whether they were forwarded to one of our pages with a conversion tag. With the help of these statistics, we can understand which search terms have led to increased clicks of our ads and which ads lead to contact via the contact form by the user. You have the option of opting out of the use of cookies by Google ( .com / settings / u / 0 / ads / authenticatedHowever, we and Google will continue to receive statistical information about the number of users and the time of the page visit. With the help of additional programs for your browser (e.g. with the add-on Ghostery) you can prevent the inclusion in these statistics.

Google Remarketing

We use the dynamic remarketing function of Google Adwords, a service from Google. With the help of this technology, we can use automatically stored cookies to place target group-oriented advertising after you visit our website. This depends on the products and services that you clicked on during your last visit to our website.If you do not want to receive user-based advertising from Google, you can deactivate the advertisements using the Google ad settings ( .com / settings / u / 0 / ads / authenticated? hl = de ). You can read more information about the use of Google cookies in Google's data protection declaration ( ).

Facebook pixel, custom audiences and Facebook conversion

Within our online offer, the so-called "Facebook pixel" of the social network Facebook, which is operated by Facebook Inc. , 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland ("Facebook") is used .

Facebook is certified under the Privacy Shield Agreement and thus offers a guarantee to comply with European data protection law ( ).

With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online offer as a target group for the presentation of advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products that are based on the visited Websites) that we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoying.With the help of the Facebook pixel, we can also understand the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users have been redirected to our website after clicking on a Facebook ad (so-called "conversion").

The processing of the data by Facebook takes place within the framework of Facebook's data usage guidelines. Accordingly, general information on the presentation of Facebook ads can be found in Facebook's data usage guidelines: Special information and details about the Facebook pixel and how it works can be found in the Facebook help section: .

You can object to the collection by the Facebook pixel and the use of your data to display Facebook ads. To set which types of advertisements are shown to you within Facebook, you can call up the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: . The settings are platform-independent, ie they are adopted for all devices such as desktop computers or mobile devices.

You can also use cookies for range measurement and advertising purposes via the deactivation page of the network advertising initiative ( ) and also the US website ( ) or the European website ( ).

5. Product Analytics

We use Mixpanel on our website, a tool for product analysis. The service provider is the American company Mixpanel Inc., One Front Street, Floor 28, San Francisco, CA 94111, USA.

Mixpanel processes data from you, among others, in the USA. We would like to point out that, according to the current view of the European Court of Justice, there is no adequate level of protection for data transfers to the USA. This can be associated with various risks for the legality and security of data processing.

As a basis for data processing at recipients located in third countries (outside of the European Union, Iceland, Liechtenstein, Norway, thus especially in the USA) or if data is forwarded there, Mixpanel uses so-called standard contractual clauses (= Article 46, paragraphs 2 and 3 of the GDPR). Standard Contractual Clauses (SCC) are templates provided by the EU Commission that are intended to ensure that the data also complies with European data protection standards when processed in third countries (such as the USA). Through these clauses, Mixpanel is obligated to maintain the European level of data protection even when delivering your relevant data to third countries (such as the USA) where they are stored, processed, and managed. These clauses are based on an implementing decision by the EU Commission. You can find the decision and the respective standard contractual clauses here: (

The data processing conditions (Data Processing Addendum), which comply with the standard contractual clauses, can be found here: ( ). Learn more about the data processed by the use of Mixpanel in their Privacy Policy at ( ).

6. Connection to external servers


This website is hosted on Webflow's Content Delivery Network (CDN). This is a service provided by Webflow Inc., 398 11th Street, 2nd Floor, San Francisco, California, 94103. The Webflow CDN makes duplicates of data from a website available on various Webflow servers around the world. This results in faster website loading times, greater reliability, protection against brute force attacks and increased protection against data loss. A large part of the elements and the source code of this website are obtained from the Webflow CDN when the page is accessed. Through this retrieval, your IP address is anonymized and transmitted to the Webflow server in other EU countries and stored there for 24 hours. This anonymized storage for 24 hours serves to protect against brute force attacks.There is no tracking or other processing of this data. The use of the Webflow CDN is in the interest of a higher reliability of the website, increased protection against data loss, protection against brute force attacks and a better loading speed of this website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit.f GDPR.

Webflow Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield", which guarantees compliance with the data protection level applicable in the EU.

The current privacy policy of Webflow can be found at:

7. Other

Security advice

We secure our website and other IT systems through suitable technical and organizational measures against loss, destruction, unauthorized access, unauthorized modification or unauthorized dissemination of your data. Complete protection against all dangers is practically not possible in every case in spite of all care. Because we cannot guarantee complete data security when communicating by email, we recommend that you send confidential information by post.

Changes to this data protection declaration

We reserve the right to change this data protection declaration if the legal situation or this online offer or the type of data collection changes. However, this only applies to declarations on data processing. If the consent of the user is required or components of the data protection declaration contain a regulation of the contractual relationship with users, the data protection declaration will only be changed with the consent of the user.

Therefore, if necessary, please inform yourself about this data protection declaration, especially if you provide personal data.

Right to information, right to correction, blocking, deletion, objection

Upon written request, we will inform you about the personal data we have stored about you. You also have the right to correct, block, object or delete this data. The request should be sent to the address given in the imprint of the website.

Transfer of data to third parties, no data transfer to non-EU countries

In principle, we only use your personal data within our company.
If and to the extent that we involve third parties in the performance of contracts (such as logistics service providers), they will only receive personal data to the extent that the transmission is necessary for the corresponding service.

In the event that we outsource certain parts of the data processing ("order processing"), we contractually oblige order processors to only use personal data in accordance with the requirements of data protection laws and to guarantee the protection of the rights of the data subject.
transmission to bodies or persons outside the EU outside the mentioned in this statement in paragraph 4, if not take place and is not planned.

8. Status and update

This data protection declaration was last updated on December 20th, 2023. We update the data protection declaration from time to time. Please inform yourself about the current status of this data protection declaration.

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